The Superior Call-up

Michelob ULTRA

Fans don’t want just to witness greatness from the sidelines. They want to be a part of it. Which is why, for the 2025 FIFA Club World Cup™, Michelob ULTRA gave them what they crave… the once-in-a-lifetime chance to go to the competition as a member of Auckland City FC and live the game like a player, making football history. And the rest? That’s history too.

THE LAUNCH

Tapping into the rumours of a Miami reunion with Messi, Agüero posted a cryptic teaser, fueling fan speculation. He finally revealed the truth: Michelob ULTRA was offering one lucky fan the once-in-a-lifetime chance to go to the FIFA Club World Cup™ as part of Auckland City FC.

Teaser:
Thinking about making a comeback for the FIFA Club World Cup™ … ·#ItsPossible

Launch film

SOCIAL-FIRST CONTENT SERIES X COPA90

WE PRODUCED A 12-EPISODE SOCIAL SERIES THAT INTRODUCED AUDIENCES TO AUCKLAND CITY FC’S HISTORY, HIGHLIGHTED THE SUPERIOR CALL-UP COMPETITION, AND FOLLOWED JUDAH THROUGHOUT THE TOURNAMENT.

Episode 02

Episode 04

Episode 05

Episode 12

THE SUPERIOR CALL-OUT EXPERIENCe

DURING THE FIFA CLUB WORLD CUP™, WE CREATED A SERIES OF SOCIAL VIDEOS THAT DOCUMENTED JUDAH'S JOURNEY THROUGH THE TOURNAMENT.

Match day 01

Match day 02

Match day 03

Locker room celebration

Clio Sports

Bronze //// Branded Entertainment and Content: Experience/Activation
Bronze //// Branded Entertainment and Content: Partnerships & Sponsorship
Bronze //// Fan Engagement: Social Media