Under Armour Launch
Under Armour
To launch UA in Brazil, where people never heard of the brand, we held an experiment to prove that a coach that pushes us forward isn’t necessarily a person.
Directed by Butchers / Stink






Short version - 2"30'

El Ojo de Iberoamérica
Gold //// Film
Bronze //// Film
Selected Works
The Superior Call-upMichelob ULTRA
Don't Ask SuárezMichelob ULTRA
SelfiePepsi Global
Parallel WorldsDAZN
The Jersey HandoverUnder Armour
El Ojo BeerEl Ojo de Iberoamérica
Play StoriesLego
BrainsComedy Central
Gatorade Football 24Gatorade
Pepsi Kickoff ShowPepsi Global
Pepsi Football UCL Idents / Vini JrPepsi Global
Pepsi UCL 22 - Socialpepsi Global
Under Armour LaunchUnder Armour
Everyday AthletesRexona
Dear Mr. Donald GunnEl Ojo de Iberoamérica
City VersesSamsung
The Biased BroadcasterTopper
Bora bikeStartup